Ramallah (February 9, 2016) – Welfare Association (Taawon) is pleased to announce the launch of its new brand identity and website.
On this occasion, Taawon Chairperson, Mr. Faisal Alami said:
“Driven by their love for Palestine, the founders of Taawon planted and nurtured an olive sapling. Today is the olive tree draping its shades over Palestinians wherever they are. With the leadership of a select group of scholars, businessmen and women, and individuals passionate for Palestine, and after decades of giving and dedication, we reaffirm our standing commitment for Palestine.”
The new branding and website are part of our commitment to developing Taawon, its identity, and international stature. Building and diversifying our international partnerships, will allow us to continue giving and nurturing hope through our programs.” He continued, “The new website is our window to the world, and in its new user friendly interface will help us tell the story of Taawon to the world.”
The new brand identity comes as fresh interpretation of the original Taawon logo designed by the Palestinian artist Kamal Bullata. In its reincarnation, the new brand reflects a simple design that embodies the values of Taawon and opens the door to further outreach worldwide.
About Welfare Association (Taawon): Taawon is a leading independent Palestinian non-profit civil society organization, working in Palestine and Palestinian refugee camps in Lebanon. Taawon in Arabic, translates to working together to do good which lays at the core of the organization’s culture, and governs its everyday operations in development. Since its establishment in 1983, Taawon invested over $600 million in seven major programs: education, community development, youth and women empowerment, orphan support, culture, restoration of ancient cities, and its flagship project The Palestinian Museum.
For more information:
Dr. Tafeeda Jarbawi, Taawon Director General
Email: jarbawit@jwelfare.org